Terms of service

TERMS OF SERVICE

The Athlete HQ
Last Updated: 31 August 2026

These Terms of Service (“Terms”) govern your use of The Athlete HQ website, platform, coaching services, training programmes, digital content and related services (“Services”).

By accessing our website, purchasing a Service, submitting an application, or otherwise engaging with The Athlete HQ, you agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website or purchase our Services.

1. ABOUT THE ATHLETE HQ

The Athlete HQ is an online sports performance coaching business providing digital coaching, training programmes, performance guidance, educational content, athlete support and related services.

“The Athlete HQ”, “we”, “us” and “our” refer to The Athlete HQ and its operators.

“You”, “your” or “client” refers to any person accessing our website or purchasing or using our Services.

Our business and contact information will be displayed on our website in accordance with applicable South African law.

2. OUR SERVICES

The Athlete HQ provides online sports performance coaching designed to assist athletes with areas such as:

Strength and conditioning
Speed and acceleration
Agility
Explosive power
Athletic development
Performance training
Training structure and programming
Performance accountability
General sports performance education

The exact Services available, their features, duration and pricing will be described on the relevant product or service page.

We reserve the right to modify, discontinue or introduce Services from time to time, subject to applicable consumer rights and any existing agreement with a client.

3. NO GUARANTEE OF SPECIFIC ATHLETIC RESULTS

The Athlete HQ does not guarantee that a client will achieve a particular athletic result, performance level, selection, contract, scholarship, competition result, body composition, strength increase, speed increase or other specific outcome.

Athletic development depends on numerous factors, including individual ability, consistency, training history, recovery, nutrition, sleep, genetics, health, adherence to the programme and other circumstances outside our control.

Our Services are intended to provide structured guidance and support, not guaranteed results.

4. HEALTH AND MEDICAL DISCLAIMER

The Athlete HQ provides sports performance coaching and general training guidance. Our Services are not medical advice, medical treatment, physiotherapy, diagnosis or emergency healthcare, unless expressly stated otherwise by a suitably qualified professional.

Before beginning a new training programme, you should consider whether you are physically fit and medically able to participate.

You should consult an appropriately qualified medical professional before participating in strenuous physical activity if you have any medical condition, injury, symptoms, physical limitation or other concern that may affect your ability to exercise safely.

You must immediately stop an exercise or training activity if you experience significant pain, dizziness, chest pain, shortness of breath, fainting, unusual symptoms or other concerning symptoms and seek appropriate medical assistance.

You are responsible for informing The Athlete HQ of relevant injuries, limitations or conditions that may reasonably affect your training.

Nothing on our website should be interpreted as a substitute for professional medical advice.

5. PARTICIPATION AND ASSUMPTION OF ORDINARY TRAINING RISKS

Physical training involves inherent risks, including but not limited to muscle soreness, strains, sprains, falls, overuse injuries and other physical injuries.

You voluntarily participate in physical training and are responsible for following instructions responsibly and using appropriate equipment and facilities.

Nothing in these Terms excludes or limits any liability or consumer right that cannot lawfully be excluded or limited under South African law.

6. ELIGIBILITY

You must provide accurate and complete information when purchasing or applying for our Services.

If you are under 18 years old, you must obtain the consent of your parent or legal guardian before purchasing or participating in our Services where required by law.

We may request additional information where reasonably necessary to provide the Services safely and appropriately.

7. ONLINE COACHING

Where a Service includes online coaching, the Service may include some or all of the following:

Personalised training programmes
Training guidance
Performance assessments
Video feedback
Progress tracking
Scheduled check-ins
Communication with a coach
Educational resources
Training recommendations

The exact features included in your Service will be specified at the time of purchase.

Online coaching requires the client to have access to a suitable internet connection and compatible device where necessary.

The Athlete HQ is not responsible for interruptions caused by the client's internet connection, device, third-party platforms or other circumstances outside our reasonable control.

8. SERVICE DELIVERY

Digital Services will generally be delivered electronically through the communication method, platform, application or account specified when the Service is purchased.

Where a personalised programme requires information from the client, the client must provide the required information within a reasonable period.

Delays caused by incomplete, inaccurate or late information supplied by the client may affect delivery times.

We will make reasonable efforts to provide Services within the timeframe communicated to the client.

9. PRICES

All prices displayed on our website will be stated in South African Rand (ZAR), unless expressly indicated otherwise.

The applicable price will be the price displayed at the time the transaction is completed, subject to obvious pricing errors.

Where applicable, VAT will be handled in accordance with South African tax law.

We reserve the right to change our prices for future purchases.

A price change will not retroactively alter an existing paid agreement unless otherwise permitted by law or agreed with the client.

10. PAYMENTS

Payments may be processed through third-party payment providers made available through our website.

By submitting payment information, you confirm that you are authorised to use the relevant payment method.

The Athlete HQ does not generally store complete payment-card information where payment processing is handled by a third-party payment provider.

Payments must be made using the payment methods made available at checkout.

If a payment is reversed, dishonoured, disputed or otherwise fails, we may contact you to resolve the outstanding amount, subject to applicable law.

11. PROMOTIONS AND DISCOUNTS

From time to time, The Athlete HQ may offer promotional pricing, discounts or special offers.

Unless otherwise stated:

Promotions are available only during the advertised promotional period.
Promotions cannot be combined with other discounts.
Promotional offers may be subject to specific terms.
A promotion does not remove or limit any consumer rights provided by law.

Where a promotion states that a particular Service is discounted, the applicable discount will be applied according to the promotional terms displayed at the time of purchase.

12. CANCELLATIONS AND COOLING-OFF RIGHTS

Nothing in these Terms is intended to remove or restrict a consumer's rights under applicable South African consumer-protection legislation.

Where applicable to an electronic transaction, consumers may have statutory cancellation or cooling-off rights under the Electronic Communications and Transactions Act and/or other applicable legislation.

Certain statutory exceptions may apply, including circumstances relating to Services that have already commenced with the consumer's consent within the applicable statutory period.

Where a consumer exercises a valid statutory cancellation right, The Athlete HQ will process the cancellation and refund in accordance with the applicable law.

13. REFUNDS

Refunds will be handled in accordance with applicable South African law and the refund terms displayed for the relevant Service.

Where a refund is approved or legally required, the refund will generally be made using the original payment method where reasonably possible.

Nothing in this section limits any mandatory refund or cancellation right provided to a consumer under the Consumer Protection Act, Electronic Communications and Transactions Act or any other applicable law.

14. CLIENT RESPONSIBILITIES

To receive the maximum benefit from coaching, clients are expected to:

Follow their training programme responsibly.
Provide accurate information.
Communicate relevant injuries or limitations.
Complete agreed assessments or check-ins.
Follow reasonable coaching instructions.
Use appropriate equipment safely.
Maintain appropriate recovery and lifestyle habits.
Ask questions where instructions are unclear.

The Athlete HQ cannot be responsible for results affected by a client's failure to reasonably participate in or follow the agreed programme.

15. COMMUNICATION

Where coaching includes direct communication, clients may communicate through the channels specified for their particular Service.

Response times may vary depending on the Service purchased, weekends, public holidays, coach availability and other reasonable operational circumstances.

Unless expressly included in a Service, The Athlete HQ does not guarantee 24-hour communication or emergency support.

For medical or emergency situations, contact an appropriate emergency or healthcare service instead of contacting The Athlete HQ.

16. INTELLECTUAL PROPERTY

All original content made available through The Athlete HQ, including:

Training programmes
Written materials
Videos
Graphics
Images
Logos
Branding
Website content
Educational materials
Training methodologies presented in our materials

is owned by or licensed to The Athlete HQ and is protected by applicable intellectual-property laws.

Unless expressly permitted by us in writing, you may not:

Copy our programmes for commercial use.
Resell our training programmes.
Distribute our paid materials.
Upload our paid materials publicly.
Share paid content with other individuals.
Repackage our content as your own.
Use our branding commercially.

Your purchase grants you a personal, limited, non-exclusive and non-transferable right to use the purchased materials for their intended purpose.

17. USER CONTENT AND FEEDBACK

If you voluntarily submit feedback, testimonials, photographs, videos or other content to The Athlete HQ, you retain ownership of your content unless otherwise agreed.

We will not use identifiable photographs, videos or testimonials for marketing purposes without obtaining the appropriate permission or consent.

You must not submit content that infringes another person's rights or contains unlawful material.

18. WEBSITE USE

You agree not to:

Use the website for unlawful purposes.
Attempt to gain unauthorised access to our systems.
Interfere with website security.
Upload malicious software.
Scrape or reproduce substantial portions of our website without permission.
Misrepresent your identity.
Use our Services to engage in fraudulent activity.

We reserve the right to suspend or restrict access where reasonably necessary to protect our business, users, systems or legal rights, subject to applicable law.

19. THIRD-PARTY SERVICES

Our website or Services may rely on third-party services, platforms or applications, including payment processors, hosting providers, communication platforms and software providers.

Third-party services may have their own terms and privacy policies.

We are not responsible for independent failures, outages or policies of third-party providers except to the extent required by applicable law.

20. PRIVACY AND PERSONAL INFORMATION

The Athlete HQ may collect and process personal information required to operate the website, process payments, communicate with clients and provide Services.

Personal information will be processed in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).

Our Privacy Policy explains what information we collect, why we collect it, how it is used, how it is protected and what rights you have regarding your personal information.

You can review our Privacy Policy on our website.

21. DIRECT MARKETING

Where we send promotional communications, we will comply with applicable South African requirements relating to direct marketing and electronic communications.

Where applicable, you will have the ability to unsubscribe from marketing communications.

Unsubscribing from marketing communications will not prevent us from sending essential transactional or service-related communications where reasonably necessary.

22. TESTIMONIALS AND PERFORMANCE CLAIMS

Testimonials displayed on our website represent the experiences of the individuals providing them.

Individual results may vary.

Testimonials should not be interpreted as a guarantee that another athlete will achieve the same results.

Any performance statistics or claims displayed by The Athlete HQ should be considered in their stated context and are not guarantees of future results.

23. LIMITATION OF LIABILITY

To the maximum extent permitted by South African law, The Athlete HQ will not be liable for losses that are not reasonably foreseeable or that arise from circumstances outside our reasonable control.

Nothing in these Terms excludes or limits liability where such exclusion or limitation is prohibited by law.

Nothing in these Terms limits any consumer right, guarantee, warranty or remedy that cannot lawfully be excluded or limited under applicable South African legislation.

In particular, nothing in these Terms is intended to exclude liability for conduct that cannot legally be excluded, including gross negligence where applicable.

24. INDEMNITY

To the extent permitted by law, you agree to indemnify The Athlete HQ against reasonable losses, claims, damages and expenses arising directly from your unlawful use of our website, misuse of our Services, infringement of third-party rights, or breach of these Terms.

This clause does not apply to the extent that the relevant loss results from conduct or liability that cannot lawfully be transferred to the consumer.

25. FORCE MAJEURE

We will not be responsible for delays or failures caused by circumstances reasonably outside our control, including:

Natural disasters
Internet or telecommunications failures
Cyber incidents
Power outages
Government restrictions
Labour disruptions
Platform failures
Widespread technical failures
Other extraordinary circumstances

Where reasonably possible, we will take steps to minimise disruption and restore Services.

26. CHANGES TO THESE TERMS

We may update these Terms from time to time.

The latest version will be published on our website with the applicable effective date.

Changes will not retrospectively remove rights that consumers have already acquired under applicable law or an existing agreement.

Where a material change affects an ongoing Service, we will provide reasonable notice where required.

27. COMPLAINTS

If you have a complaint regarding our Services, please contact us first so that we have an opportunity to investigate and resolve the matter.

Please provide:

Your full name
Order or client reference
Description of the issue
Relevant supporting information
The outcome you are seeking

We will make reasonable efforts to respond and resolve legitimate complaints promptly.

Nothing in this complaints procedure prevents you from exercising any rights available under South African law.

28. DISPUTE RESOLUTION

The parties will attempt to resolve disputes in good faith through direct communication before commencing formal proceedings, where reasonably appropriate.

Nothing in this clause prevents a consumer from exercising any statutory right or approaching a competent regulatory authority, tribunal or court.

29. GOVERNING LAW

These Terms are governed by the laws of the Republic of South Africa.

Subject to applicable consumer-protection legislation, South African courts having appropriate jurisdiction may determine disputes arising from these Terms or the Services.

Nothing in this clause is intended to deprive a consumer of any jurisdiction, forum or remedy that cannot lawfully be excluded.

30. SEVERABILITY

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be interpreted or amended to the minimum extent necessary to make it lawful where possible.

The remaining provisions will continue to apply to the extent permitted by law.

31. ENTIRE AGREEMENT

These Terms, together with the applicable Service description, pricing information, Privacy Policy, Refund Policy and any other terms expressly incorporated into the relevant transaction, constitute the agreement between The Athlete HQ and the client concerning the relevant Services.

If there is a conflict between these Terms and a mandatory provision of South African law, the mandatory provision will prevail.

32. CONTACT DETAILS

The Athlete HQ

Email: support@theathleteshq.co.za

Website: www.theathleteshq.co.za